Prime+Time+I+and+II

This is a working document to help us clarify what we mean by prime time I and prime time II. Definitions and examples of application are welcome. Below are some resources on primacy/recency. TV Wikipedia definition http://en.wikipedia.org/wiki/Primacy_effect Design in the Classroom http://ditc.missouri.edu/designProcess/cogLearnSci/primacyRecency.html Primacy/Recency Paper http://www.ciadvertising.org/student_account/fall_01/adv382j/mgautam/minx_paper/primacy.html Memory in Chains: Modeling Primacy and Recency Effects in Memory for Order http://www.ircs.upenn.edu/cogsci2000/PRCDNGS/SPRCDNGS/PAPERS/ALTMANN.PDF Order Effects Theory: Primacy vs. Recency http://www.ciadvertising.org/sa/spring_04/adv382j/christine/primacy.html Throughlines: Reflections on Teaching, Reading, and Writing http://throughlines.blogspot.com/2006/11/primacy-recency-effect.html
 * __Primacy/Receny Effect__**

Dr. Mark Goodman of U of WI says, "Primacy vs. Recency: Primacy is when early info has the greatest impact. Recency is when the last message heard carries more impact." Do you agree with this? TV